For Kate Hudson TV commercials we concepted the spots internally. I budgeted roughly 2 commercials per year with a full crew and 4 commercials with a skeleton crew to shoot behind the scenes at photoshoots. The BTS spots always were are better performer - the more authentic we could shoot Kate the better it worked.
We were lucky enough to work with cinematographer Phedon Papamichael of "Nebraska, "This is 40", "Monuments Men", "Descendants" and "Sideways" to name a few. He mastered capturing Kate in such a variety of ways - particularly in the spot "Maximum Kate".